I think it comes down to producing products that our customers want to buy.

If your customers don't mind hormonal implants and they make economic sense then that's the way to go.

If your customers are willing to pay more for NHTC cattle and it makes economic sense then that's the way to go.

Different sets of customers. Has nothing to do with any "liberal agenda"

Judging by the number of NHTC cattle going through Yankton for one, the demand for those cattle at a number of auctions and the prices being paid, NHTC can be a profitable market for anyone wishing to go that route.